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The Object of Rotary is to encoruage and foster the ideal of service as a basis of worthy enterprise and, in particular, to encourage and foster:
FIRST. The development of acquaintance as an opportunity for service;
SECOND. High ethical standards in business and professions, the recognition of the worthiness of all useful occupations, and the dignifying of each Rotarian's occupation as an opportunity to serve society;
THIRD. The application of the ideal of service in each Rotarian's personal, business, and community life;
FOURTH. The advancement of international understanding, goodwill, and peace through a world fellowship of business and professional persons united in the ideal of service.
SERVICE ABOVE SELF (4 min video)
Avenues of Service
Based on the Object of Rotary, the four Avenues of Service are Rotary’s philosophical cornerstone and the foundation on which club activity is based.
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Focuses on strengthening fellowship and ensuring the effective functioning of the club. |
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Involves club members serving others through their professions and aspiring to high ethical standards. Rotarians, as business leaders, share skills and expertise through their vocations, and they inspire others in the process. |
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Encompasses efforts to expand Rotary's humanitarian reach around the world and to promote world understanding and peace. |
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Is the opportunity Rotary Clubs have to implement club projects and activities the club undertakes to improve life in the local community. |
| new generations |
New Generations Service recognizes the positive change implemented by youth and young adults through leadership development activities such as RYLA, Rotaract and Interact club service projects, and creating international understanding with Rotary Youth Exchange. |